About the Journal

Pakistan Business Review (PBR) is an Institute of Business Management's (IoBM’s) journal and is in continuous publication since April 1999. It is Pakistan’s first refereed academic business research quarterly. PBR is an HEC approved Y category journal. It is abstracted and indexed by the American Economic Association in the ECONLIT and the Journal of Economic Literature, USA. It is supervised by an International Advisory Board of Business Academics from national and international organizations such as the London School of Economics, the University of Sussex, the University of San Diego and Indiana University, USA, Bochun University, Germany, the United Nations Industrial Development Organization, the International Association for Clean Technology, Austria. International advisory board members are also drawn from China, Spain, Columbia, Sri Lanka, Bangladesh, Lithuania, and Nepal. Other respectable national bodies such as the Institute of Cost and Management Accountants of Pakistan, the Institute of Chartered Accountants of Pakistan, etc are also represented on the board. Pakistan Business Review is in its fifteenth year of continuous publication.

PBR encourages research in areas related to business and industry through quality articles. It is a double-blind peer-reviewed journal edited by IoBM, Karachi, Pakistan. The journal is an academic resource for research articles and research-based case studies in areas such as strategy, marketing, management, human resource management, finance, accounting, business ethics, entrepreneurship, economics, business psychology, social marketing, business analytics and other related functional areas. It provides a platform for academics and researchers for sharing their original and unpublished work globally.