International Journal of Experiential Learning & Case Studies

Study on Factors Affecting Employee Turnover in Banking and Automotive Sector of Pakistan

Madiha Tanveer — 2023-06-27

This research is based on a study to investigate the impact of various factors affecting employee turnover in Pakistan's banking and automotive sector. A comprehensive literature review has been performed based on various hypotheses developed. Further, a survey strategy has been adopted to collect quantitative data. To test the hypothesis number of statistical methods have been implemented using SmartPLS. Both measurement and structural models have been developed for detailed analysis of variables affecting employee turnover. Results obtained from various analyses have also been discussed. Hence, this study examines the effect of employee engagement, job satisfaction, job insecurity, and work overload mediated through job stress and performance management on the intentions of an employee switching their job role. This study will not only assist in improving the effectiveness of retention strategies but also give updates about future retention strategies by analyzing the data collected and its results. The discovery of this study would encourage the uplifting of retention practices in other sectors as well.

Factors influencing the consumers’ purchase intentions toward Organic food

Nimra Nasir — 2023-06-27

The fundamental drivers of sustainable consumer behavior are consumption ideals. This study examines the relationship between consumption values (functional, social, economic, and emotional), attitude toward buying, perceived behavioral control, and the intention to buy organic food by incorporating the theory of consumption approach. With a Google form survey, the data was collected from 156 organic food buyers in Karachi (Pakistan) because of limited resources. Using the PLS-SEM method, we discover that consumers’ intentions to buy organic food are significantly positively influenced by economic value, emotional value, social value, and functional value quality. The structural relationship between consumption values and the intention to buy organic food is further found to be significantly mediated by attitude toward purchasing. In contrast, the relationship between attitude toward purchasing and the intention to buy organic food was moderated by perceived behavioral control. According to our findings, promoting treatments that address attitudes toward purchases is a potential method to encourage persistent purchase intentions. These findings significantly impact how the organic food business develops based on consumer preferences.

The Impact of Digital Marketing on Consumer Buying Intention - A case study of Pakistan

Bilal Ahmed — 2023-06-27

This research examines the influence of digital marketing, particularly social media, mobile, and Email marketing, on consumer purchasing intentions within Pakistan’s textile industry. Utilizing a quantitative method coupled with a causal explanatory research design, this study aims to quantify the impact of digital marketing strategies on consumer purchasing behaviors. Data was collected from a sample of 228 participants, chosen through judgment sampling. This data was then subjected to regression analysis via Statistical Package for the Social Sciences (SPSS). The findings indicate that social media and Email marketing influence consumer purchasing intentions. However, the empirical evidence drawn from the sampled data did not support the effect of email marketing on consumer purchasing intentions. This research offers substantial theoretical and practical implications, further contributing to the existing body of knowledge

The Bank of Indus: a strategic operational transformation

Rehan Muzamil Butt — 2023-06-27

The case describes how Khyber Bank saw compelling reasons to open branches in FATA, a part of the KPK province. Khyber Bank had only 2.5 months to open branches in FATA, where there was no concept of banking or operating banks in the area. The branches had to be operationalized by the end of November 2019; hence, this was a challenge that was to be encountered by Khyber Bank. In the underdeveloped new zone of FATA, where there was no such idea of the banking system and financial services, recruiting, residence, security, finance, awareness, economic, and infrastructural concerns were real. Despite having the advantage of being the first to market, the bank nevertheless had to ensure that all of its branches were self-sustaining within the first few years of operation. The story was about internal operations and decisions, citizens’ involvement, and analytical study to evaluate the real-world reality of that specific zone. The case explores Khyber Bank’s problems while relocating its branches in FATA within 2.5 months and how they tried to overcome them.

Impact of Fear of COVID-19 on Employee Productivity and Work Satisfaction - A case study from the Banking Sector of Pakistan

Nabeela Adeel — 2023-06-27

A Partial Least Squares Structural Equation Modelling (PLS-SEM) analytical approach is used, to explore the present research influence of COVID-19 fear on job satisfaction and productivity among workers at an ABC Bank branch in Pakistan. The sample data of 230 employees were analyzed to determine if COVID-19 had any effect on employee satisfaction and productivity, as well as if satisfaction influenced productivity. Cross-sectional data were collected through self-report questionnaires and an interview. The research was focused on Pakistan’s banking industry, which includes 29 banks, and used PLS-SEM as a data analysis method. Results indicate that COVID-19 did not have a significant impact on either satisfaction or productivity. However, the study highlights the varying degrees of awareness of COVID-19 and its spread, which can cause different levels of psychological and behavioral effects. Overall, this research contributes to the existing literature on COVID-19 and its impact on employee well-being and work performance. The Qualitative findings support the finding of quantitative research findings